KREW is a perfect example of a highly engaged community, sustained viewership, and massive audience,” Ramsey said. “The primary metrics Warren James looks at for selecting a creator to work with is the size and engagement of their community. Kevin Ramsey, co-founder and CEO of Warren James, told Passionfruit what he looks for in potential partners like KREW. According to a press release, KREW will now also be taking an equity stake in Warren James. Warren James is known for helping well-known creators-including Aphmau, Annoying Orange, and Hasan Piker-establish customized apparel lines to align with each creator’s stylistic preferences. KREW has worked with Warren James on multiple clothing, accessory, and plush collection releases. They also recently hit a milestone from a mobile game they released, named KREW EATS, which they say received over 2 million downloads. They have amassed over 13.7 million subscribers across their various YouTube channels for gameplay, live streaming, and vlogging. KREW is a family of five siblings-Kat La ( ItsFunneh), Betty La ( PaintingRainbows), Kim La ( GoldenGlare), Wenny La ( and Allen La ( for playing Minecraft and Roblox games. This follows the 2020 development of KREW District, a lifestyle brand which touts unique apparel for KREW fans.

Last month, gaming and comedy creators KREW announced their expanded partnership with influencer merchandising firm Warren James for a new collection of streetwear clothing, accessories, and plush toys.

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